Image from Twitter blog
11. 55 am: Twitter compiles dream team based on user tweets Twitter has been pulling out all the stops to make sure it gets its own slice of the digital world cup pie, with a number of new initiatives to boost user engagement during the tournament. Some of these include World Cup Timelines - that allow users to search for the latest news via the hashtags #WorldCup or #WorldCup2014 to view them. In the World Cup timeline, you can view Tweets related to the World Cup from people in your network, along with relevant Tweets from teams, players, coaches, press, fans in the stadiums and celebrities. The match timeline shows Tweets about specific matches that are happening in real time to help you keep up with the latest goals, saves, fouls and more — even if you’re not near a TV. Another feature is the hashflag - a feature that allows users to actually display a picture of their favourite team inside the tweet by using a hashtag in front of the relevant three-letter country code. Twitter is also compiling a lot of its data to get some very cool visualisations. For instance, here is the Twitter 11 - the most mentioned Football superstars for each position:
Thirty of the 32 nations competing in this year’s World Cup have official accounts on Twitter and they are racking up the followers. Here are the most followed teams so far:
10.40 am: The latest World cup craze in Brazil.... sticker collecting! The World Cup is around the corner and millions of fans are putting down their iPads to collect and trade football stickers, a decades-old hobby that has defied the digital age. A children's game played mostly by adults, FIFA's Brazil World Cup sticker album is a cult phenomenon and multimillion-dollar business for the Panini Group, an Italian company that has been printing the cards since Mexico hosted the Cup in 1970.
Here are some pictures:
A woman sorts her Panini soccer World Cup stickers collection while sitting at a trading and meeting point for sticker collectors in downtown Sao Paulo: Reuters
A man sells stickers for the official 2014 FIFA World Cup sticker album in a downtown street in Guatemala City, June 8, 2014. Italian publishing company Panini has issued the sticker album for every World Cup since the 1970 tournament in Mexico: Reuters
People exchange their Panini soccer World Cup collection stickers in front of the MASP museum of arts in central Sao Paulo June 8, 2014: Reuters
10.33 am: World Cup inspired fashion to hit the streets of Brazil The World Cup team strips will provide a carnival of color and fashion, from Brazil's bright yellow shirts to the Netherlands' classic orange to Croatia's red checkered kit and the superhero-inspired looks of Mexico. The 2014 tournament features the classics, the creative and the downright outlandish. The Americans' new red, white and blue color-block shirts — critics say they resemble Domino's Pizza delivery uniforms — can't be as bad as the memorable faux denim outfits from 1994. But the vote is still out on how the newest outfit for the Stars and Stripes will go over. "The USA jersey feels very patriotic," said Los Angeles designer and stylist Estée Stanley of Estée Stanley Design. "It's easy to identify the country as the U.S." The U.S. isn't the only nation trying the block style. "Another stylish direction is the color-blocking or piecing — USA away or Ecuador away or Colombia," said Tom Julian, men's fashion director at The Doneger Group, a retail merchandising and consulting firm based in New York. Then there are the classics. Brazil will be in the traditional yellow with five stars representing its record five titles. Several teams are all about understated looks: There are England's white home jersey and red away kit — like the one players wore in the victorious 1966 final against West Germany — and the traditional blue of Italy with the a crest over the heart in the nation's tricolor. They contrast sharply with Croatia and its large red-and-white checks. 9.40 am: Twitter, Facebook and Google paint themselves in World Cup colours Facebook is calling itself the 'biggest football stadium in the world' and Twitter is asking users to pick their favourite team to unlock cool new features, while Google has pulled out all the stops for a fully interactive search experience in collaboration with Fifa. Calling itself the ‘biggest stadium in the world’ Facebook has launched Trending World Cup, a dedicated hub for fans to follow the tournament as it unfolds. It includes the latest scores and highlights from matches, a special feed with real-time posts from friends and updates from relevant players and teams and an interactive map that shows where fans of some top players are located around the world. Facebook’s arch-rival Twitter is also busy trying to get marketers to develop advertisements as matches progress. It is believed to be working on a trial by asking advertising agencies to create promotional content using World Cup videos. The platform is trying to cash in on the millions of fans who will take to Twitter, and also plans of providing real-time updates for FIFA 2014. Google has gone ahead with a cool interactive doodle that opens its very comprehensive search resource page. Meanwhile a new report has shown that video consumption of the World Cup alone will generate nearly as much Internet traffic as occurred in all of Australia in 2013, according to a new Cisco Systems report that shows growth in Internet traffic is fueled by video. 9.00 am: Protests intensify even as kickoff looms closer The whole world is in a state of feverish excitement as we count down the final hours before the start of the Fifa world cup, but the simmering anger over the massive price tag of the tournament continues to bubble, with many protestors unwilling to let up. Scattered protests are planned in several host cities during the tournament, reports AFP. While Sao Paulo subway workers late Wednesday voted against a repeat of the strike which plunged the city into gridlocked paralysis last week, airport workers in Rio were planning a partial 24-hour walkout. "We're Brazilian and we continue to root for Brazil, but it's our duty to fight for workers rights," union leader Rui Pessoa said. The multi-billion-dollar cost of the World Cup has angered many in a country which has chronically under-funded health and public services and violent crime. Rage at poor public services morphed into a nationwide movement during last year's Confederations Cup test event, with deadly clashes rippling across the nation. For the World Cup, a vast security blanket is being deployed, with 150,000 soldiers and police on duty along with 20,000 private security officers. Brazil's leader Dilma Rousseff warned that her government will not tolerate a repeat of last year's protests. "We will guarantee the security of Brazilians and of those who come visit us," she said. Football's governing body FIFA begins the tournament under mounting pressure over allegations of corruption linked to its decision to award the 2022 World Cup to Qatar.
Credit: FIRSTPOST.
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